Dealers
New car dealers
The following will give you some insight into the
ins-and-outs of new car dealerships. Remember, the
more you know, the more you'll save and the better
your chances of finding a dealer that will treat
you right beyond the initial sale.
Finding a good new car dealer
The most important factor is to buy from a dealer
that has a reputation for doing good warranty
work. Yes, that's right - warranty work. Of course
you'll also want to find a dealer who'll give you
the best deal. However, it's the dealer that will
take care of you if things go wrong with the
vehicle. Ask friends who have purchased from a
dealer you are considering or better, check the
dealer's CSI rating by calling the manufacturer.
Who will you encounter at a new car dealership?
The Salesman - this person is trained to
understand the potential buyer, get into their
mindset, find out what they really want, and make
a sale today. They are extremely motivated and
will do almost anything to sell you a vehicle and
maximize their profit. When dealing with a
salesman, always make sure you are the one
commanding the conversation. Don't let yourself be
manipulated. Don't ever let the salesman know that
you're "in love" with the vehicle.
Stay relaxed and if something does not seem right,
it isn't - leave and think about the situation.
The Sales Manager - this person will step in if
the salesman is not able to get enough for the
vehicle. Watch out! Please know that this person
used to be a salesman but was so good, he was
promoted to Sales Manager. Stick to
your guns and don't back down.
Tricks used by new car salesmen
Car salesmen play on the emotional appeal of
owning a new vehicle. If you feel you're being
"swept away", start to think logically about the
deal the salesman is offering you. Some salesmen
try to be your friend. Never forget that the
salesman is only there to make money.
New car dealers make a good profit from trade-ins.
Always make sure you know the value of your used
vehicle before you accept an offer on it. Consult
Edmund's Used Car Prices or VMR Used Car Prices.
A car salesman may offer you a very generous
amount for your trade-in in order to gain your
trust. Watch out because they will make up for
that loss in a higher selling price of the new
vehicle, a higher interest rate, or will try
to sell you numerous options.
A car salesman may say that his offer is good only
today because it's a "special" offer. Walk away
when you hear this.
If a car salesman keeps emphasizing the monthly
payment and how "you can afford it", be careful,
you're having the wool pulled over your eyes.
Used car dealers
There is almost no doubt you'll spend more for a
used vehicle if you buy from a used car dealer as
opposed to a private party. Some used car dealers
are pros at deception and will do everything
possible to inflate the sale price of a used
vehicle. Further, some used car dealers have even
been known to roll back the odometer so they may
ask more for the vehicle. Certainly not all used
car dealers practice deceptive or fraudulent
tactics. Many are indeed honest and run a
legitimate business. However, you as a consumer
should be aware of what sometimes goes on "behind
the scenes". If you are in the market for a used
vehicle, look towards a private party before
approaching a used car dealer.
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